App Store Optimization 2020. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. Due to its similarities to search engine optimization (seo) for websites, app store optimization is also referred to as app store seo, app search optimization, and mobile app seo.
App store optimization is the process of optimizing mobile apps to rank higher in an app store. However, it is not a reason to take a “sit back and wait” approach to organic. App store optimization (aso) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings.
The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
That increased visibility tends to translate into more traffic to your app’s page. Apple app store & google play store. However, it is not a reason to take a “sit back and wait” approach to organic. In this 2018 guide, you will find three key app store optimization tips:
